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Matchbook vs Smarkets

Side by side: how they were founded, funded and regulated.

Attribute Matchbook Smarkets
Founded 2004 2008
HQ Alderney, Channel Islands London, United Kingdom
Type Low-Margin Peer-to-Peer Sports Exchange Low-Commission Betting & Prediction Exchange
Regulated Yes — UK Gambling Commission / Alderney Gambling Control Commission Yes — UK Gambling Commission / Malta Gaming Authority
Valuation — —
Status Active Active
Prestige 80% 86%

Matchbook was established in 2004 and acquired in 2011 by a consortium led by Matthew Benham's Triplebet Limited to offer professional traders a low-margin alternative to traditional bookmakers.

With a focus on major US sports, European soccer, and political markets, Matchbook gained popularity among algorithmic traders due to deep liquidity, tight spreads, and low commission structures.

Full profile: Matchbook →

Smarkets was founded in 2008 by former equities trader Jason Trost and software engineer Hunter Morris in London to disrupt legacy bookmakers with financial-grade exchange architecture. Built on Erlang-based event-driven matching infrastructure, Smarkets operates as an agile peer-to-peer prediction marketplace covering global sports, political elections, macroeconomics, and current affairs.

Distinguished by its industry-defining flat 2% commission structure on net market winnings, Smarkets offers unmatched liquidity and transparent order books. The exchange actively welcomes quantitative traders and high-volume market makers by maintaining transparent APIs and strictly prohibiting account restrictions or limits on winning traders.

Full profile: Smarkets →