TrueMarkets vs Limitless Exchange

TrueMarkets was established in 2024 by Web3 builder MilliΞ as a decentralized prediction protocol engineered to attach market-driven probability feeds directly to digital media and news reporting.

In November 2024, the platform raised $4.03 million in a public Patron NFT sale across 15,071 mints—attracting prominent Web3 backers including Ethereum co-founder Vitalik Buterin, who purchased 400 NFTs.

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Limitless Exchange was founded in late 2023 by CJ Hetherington, Rev Miller, Roman Mogylnyi, and Dima Horshkov to solve the core structural friction plaguing first-generation decentralized prediction platforms: slow settlement speeds, high gas costs, and poor liquidity for short-term events. Recognizing that platforms like Polymarket focused primarily on macro multi-month political events, the team engineered Limitless as a high-velocity protocol specifically optimized for micro-duration contracts—such as hourly crypto price brackets, daily equity moves, and real-time social metrics.

Built on Coinbase’s Ethereum Layer-2 network Base, Limitless pairs on-chain order execution with hybrid Central Limit Order Book (CLOB) architecture to eliminate automated market maker (AMM) slippage while preserving non-custodial wallet interaction. The protocol quickly attracted institutional backing, raising a $3 million pre-seed round led by 1confirmation alongside Coinbase Ventures, followed by a $4 million strategic round backed by Arthur Hayes’ Maelstrom fund and a major $10 million Series A expansion in late 2025. To further lower trading barriers, Limitless allows users to state arbitrary market conditions using natural language, which smart contracts automatically parse into tradable binary contracts.

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