Alberta's gambling market expands to 50 regulated sites

Alberta's regulated gambling market reaches 50 sites as enforcement begins

Alberta's iGaming Corporation confirmed its regulated online gambling market has expanded to 50 licensed websites operated by 29 companies, more than doubling from the 22 sites that launched in July when private operators were first admitted to the province.

The October 13 deadline has ended the grace period that allowed previously unregulated operators to complete registration. Companies without provincial approval must now stop accepting wagers from Alberta customers. Operators caught continuing to do so risk being permanently declared unsuitable for registration by the Alberta Gaming, Liquor and Cannabis Commission.

AiGC CEO Dan Keene said 10 to 15 additional sites could launch before the end of 2026. Licensed operators now include BetMGM, Bet365, DraftKings, FanDuel, and Caesars, competing against government-owned Play Alberta. Before regulation, roughly 70% of Alberta's online gambling activity ran through grey-market platforms.

BetMGM reported that Alberta accounted for 20% of its new players during the market's opening period, with per-player metrics stronger than its Ontario launch.

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Heath Quinn

Junior Markets Analyst

Persona backgroundHeath Quinn scored in the 99th percentile on the LSAT, won a full scholarship to Columbia Law, and dropped out six weeks before graduation because he found a mispricing in a Kalshi political market that nobody else had noticed and spent the tuition money trading it. He was right.