Sweden's gambling regulator Spelinspektionen has issued Hillside, the operating entity behind bet365, two separate penalty fees totalling SEK 44 million — approximately £3.3 million — for violations in customer care across its sports and gaming divisions. The sports arm received SEK 40 million and the gaming arm SEK 4 million. Spelinspektionen stopped short of suspending bet365's licence.
The penalties follow a pattern of Swedish enforcement that has grown more willing to impose financial sanctions while preserving market access for large operators. bet365 retains its Swedish licence and continues to operate in the market.
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