Allwyn has signed a long-term agreement with Kambi Group that gives the multinational lottery operator a perpetual, global licence to Kambi's sportsbook source code, along with associated pricing and trading services.
The deal is structured to consolidate Allwyn's sports betting brands onto a single sportsbook platform. Kambi expects the combined agreements to contribute approximately €45 to €50 million to its operating profit between 2027 and 2031.
Allwyn operates lottery and gaming businesses across multiple European markets, including the Czech Republic, Austria, Greece, Cyprus, and Italy, as well as a growing UK presence through the National Lottery contract it took over from Camelot. The source code licence gives Allwyn the ability to develop and modify the platform independently over time rather than remaining dependent on Kambi's standard managed services model.
For Kambi, the deal represents a shift in how it monetises its core technology. The company has historically operated as a business-to-business sportsbook provider on a revenue-share basis. A multi-year fixed-contribution agreement of this scale with a single operator locks in a material portion of forward earnings outside that model.
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