Massachusetts gaming regulator sets AI disclosure deadline for sportsbooks

Massachusetts Gaming Commission gives sports betting operators until 3 November to disclose AI use

The Massachusetts Gaming Commission sent letters to all seven licensed mobile sports betting operators on 9 October, demanding written disclosure of how each uses artificial intelligence and machine learning in marketing, promotions, customer engagement, and problem gambling detection.

Executive Director Dean Serpa's five-page letter sets a 3 November deadline and covers eight operational categories. Operators must name every AI system, model, or algorithm in use, identify whether it was built internally or sourced from a third-party vendor, and describe how each system targets individual patrons or segments. The Commission specifically asks whether a platform can trigger a promotion based on a patron's recent losses, deposit activity, or increased wagering frequency.

The inquiry follows an MGC board meeting on 24 September, at which Chairman Jordan Maynard said the Commission would evaluate each operator's AI deployment after a New York Times report alleged DraftKings used machine learning to identify and target bettors most likely to lose.