Betr brings Polymarket contracts into Jake Paul's super app

Joey Levy made a decision that most platforms in his position have avoided: instead of building a prediction market from scratch, he licensed one. Betr 2.0, the expanded version of the gaming app co-founded by Jake Paul, launched this week with Polymarket markets embedded directly inside it — the first consumer app to do so, according to the company.

The integration is narrower than it sounds at first. Polymarket markets are rolling out in phases, to eligible users in select states, starting with sports. The infrastructure is Polymarket's. The audience is Betr's. Levy is betting that the combination is worth more than either piece separately, and the logic is not unreasonable: Polymarket has contracts and liquidity; Betr has a consumer brand, a celebrity co-founder, and a user base that came in through microbetting and stayed for the arcade.

What Levy is actually solving for is regulatory surface area. He said it plainly: nobody knows how the regulatory environment will play out, so having several products regulated differently within one unified experience gives Betr a differentiated position. That is not a prediction market strategy. That is a portfolio hedge dressed as a product strategy, and it is probably the right call given what is happening to operators who went all-in on one regulatory theory.

The rest of the industry is learning that lesson expensively. Kalshi has now been denied injunctions in multiple circuits. Underdog surrendered daily fantasy licences in seven states before filing federal suits in five others. The operators who built their entire business on the argument that CFTC designation overrides state law are now waiting for the Supreme Court to either rescue them or confirm that they misjudged the exposure. That process will take time that a consumer business does not always have.

Betr does not have that problem in the same form. Its prediction market offering runs through Polymarket, which means the legal and regulatory weight sits with Polymarket. If a state moves against prediction market contracts, Betr phases out that product tier in that state and keeps running sports betting, casino, and arcade under whatever licences cover those. The super app structure is the hedge.

I've seen this architecture before in adjacent markets — a consumer layer that licenses regulated infrastructure rather than holding it, keeping flexibility while sacrificing some margin. The risk is that the host product never develops its own depth. If Polymarket's liquidity is the draw, users who want serious prediction markets will eventually go directly to Polymarket. What keeps them inside Betr 2.0 is the bundle, and whether the Jake Paul brand, the Entourage reunion campaign, and Lonzo Ball are enough to hold a user who has figured out where the underlying market lives is genuinely open.