Kaizen Gaming confirmed Sunday that its sports betting brand Betano will serve as an official sponsor of UEFA EURO 2028, renewing a commercial relationship that began when Betano became the first iGaming brand to sponsor a UEFA European Championship at the 2024 tournament in Germany.
The announcement was made at a signing ceremony at the Kaizen Campus in Athens. UEFA General Secretary Theodoros Theodoridis and UEFA Marketing Director Guy Laurent Epstein attended alongside Kaizen Gaming co-founder and CEO George Daskalakis and Chief Commercial Officer Julio Iglesias Hernando.
Betano already holds official sponsorship positions across the UEFA Europa League and UEFA Conference League, dating to the 2024-25 season. The new agreement extends that footprint to the continent's flagship national team competition, which runs across nine stadiums in eight cities in the United Kingdom and Ireland from 9 June to 9 July 2028.
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