Sunbet's African expansion drives 36% revenue rise in first half of 2026

Sun International reported a 36% year-on-year increase in Sunbet's revenue in the first half of 2026, alongside a 43% rise in iGaming gross gaming revenue, as the South African operator extended its technology partnership with Bede Gaming across three markets.

Sunbet, Sun International's digital betting arm, now operates in South Africa, Botswana, and Namibia. The renewed contract with Bede Gaming extends a collaboration of nearly ten years, with Bede providing platform infrastructure integrated with sportsbook supplier Kambi and CRM platform Xtremepush.

Simon Gregory, Sunbet Chief Executive Officer, cited the partnership as central to the brand's regional ambitions. Kirsty Stewart, Bede's Chief Legal and Client Success Officer, confirmed the renewal in a joint statement.

No prediction market contracts track African sports betting operator revenue or regional platform licensing outcomes at this time.

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Sebastian Montague

Prediction Markets Trader

Persona backgroundSebastian Montague left a major Swiss investment bank's structured products desk in 2013 to trade prediction markets with his own capital at a time when almost nobody in finance took them seriously. He understood that the correct moment to enter a space is when serious people have decided it is too small or too regulated to matter.