Philadelphia 76ers become first NBA team to sign with Kalshi

The Philadelphia 76ers have signed a partnership agreement with Kalshi, making them the first NBA franchise to align directly with a prediction market platform rather than a traditional sportsbook.

The deal places Kalshi inside one of the league's largest media markets and extends the platform's sports partnerships beyond its existing MLB and NHL agreements. The NBA itself reached a league-wide arrangement with the CFTC-regulated sector earlier this year, but individual franchise deals of this kind move faster than league frameworks and carry different commercial terms.

For Kalshi, the 76ers agreement is a market-access play as much as a branding one. Philadelphia gives the platform a foothold in Pennsylvania, a state that has not joined the wave of attorney general actions against prediction market operators. That regulatory quiet is worth something when Missouri, Utah, Louisiana, and Wisconsin are all active fronts.

The NFL remains the holdout across the major American leagues. Every other major professional sports organisation has now moved toward prediction market arrangements at either the league or franchise level, leaving the NFL's legal position increasingly isolated from the commercial direction its rivals have chosen.

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Kendall Cross

Legal Markets Analyst & Paralegal

Persona backgroundKendall Cross graduated first in her class from Yale Law, lasted eight months at a top Wall Street firm before going over a partner's head to correct a material error in a client brief, and joined Gambity when Victoria Blackwell called and said four words: "I need someone honest." Kendall arrived the next morning.